Every summer, fishing industry insiders gather at ICAST, an international trade show and exposition that showcases thousands of fishing products. Manufacturers invest significant time and money to position themselves to win the coveted “Best in Show” award in the ICAST New Product Showcase, where products in 24 different categories vie for attention from fishing industry influencers, including outdoor media and buyers. The buzz about Trapper Tackle’s revolutionary hook design could be heard across the show floor and earned the attention and votes needed to upset industry giants in the New Product Showcase.